Read Threads : Smart Marketing

by: Barry Matties

Welcome to SMART Marketing. In this concise, 25-page pocket book, you will learn compelling strategies to maximize your next trade show success.

We have helped our customers define their brands in the market through thoughtful, well-placed content and ads. Now we’d like to share our 30+ years of experience with you. Download SMART Marketing and read about:

  • Content marketing and trade shows
  • The power of branding
  • What’s your message
  • What do you stand for?
  • Aligning your marketing mission
  • Everybody’s in sales
  • Making the most of trade show handouts
  • Leads, leads, leads
  • We are your trusted partner in effective content promotion and delivery.
    Download SMART Marketing today, and contact us to implement your effective marketing strategy.
    It starts with an interview!

    Contact the Author

    For technical support click here

    Rick HartleyRick Hartley is the principal of RHartley Enterprises, through which he consults and teaches internationally to resolve noise, signal integrity and EMI problems. Hartley’s focus is on the correct design of PC boards to prevent and solve problems. His design career has focused on circuits and PC boards for computers, aircraft avionics and telecommunications. His consulting efforts have also focused on the automotive and appliance spaces. Hartley has a degree in engineering from Ohio Technical Institute and 51 years of experience. He has dedicated the past 40 years to PC board and circuit development with emphasis on control of noise, in digital, analog and RF circuits. Rick is a member of the IPC Designers Council executive board, and past national chairman of the Designers Council. Rick has written numerous technical papers and articles on methods to control noise, EMI and signal integrity.

    Eric BogatinEric Bogatin is currently the dean of the Teledyne LeCroy Signal Integrity Academy. Additionally, he is an adjunct professor at the University of Colorado – Boulder in the ECEE department, where he teaches a graduate class in signal integrity and is also the editor of the new journal Signal Integrity Journal. Bogatin received his BS in physics from MIT, and MS and PhD in physics from the University of Arizona in Tucson. He has held senior engineering and management positions at Bell Labs, Raychem, Sun Microsystems, Ansoft and Interconnect Devices. Bogatin has written six technical books in the field, and presented classes and lectures on signal integrity worldwide.